Connecting brands with a dedicated equestrian audience — both in the arena and beyond
Annual Audience Snapshot
Horseplay & Harmony connects with a growing equestrian audience through:
Our audience includes active horse owners, riders in training, and prospective horse buyers making ongoing investments in horses, equipment, training, and travel.
- Riders and horse owners travelling to Blitzen Estate from across Ontario, Quebec, and the Northeastern United States for lessons, mentorship programming, clinics, and horse trials
- Sales horse marketing reaching prospective buyers across North America
- A strong network within the Morgan horse community throughout Canada and the United States
- Amateur and professional riders engaged in ongoing education
- Educational media shared across digital platforms
- Caylyn Walker’s internationally sold training book
Our audience includes active horse owners, riders in training, and prospective horse buyers making ongoing investments in horses, equipment, training, and travel.
|
|
Whether you are a local business welcoming visiting riders to the area, or a national equine brand seeking digital visibility within a dedicated audience, our partnership tiers are designed to support a range of marketing goals.
Which Tier is Right For Me?
Our partnership tiers are designed to support businesses and brands at a variety of levels — from local services welcoming visiting riders to national equine companies seeking digital visibility within a dedicated audience.
You may wish to consider:
Community Partner
Ideal for local retailers and service providers looking to introduce their business to lesson riders, mentorship participants, and visiting clients.
Arena Partner
Ideal for businesses seeking consistent in-person brand visibility within an active training environment, including lesson riders, mentorship participants, and prospective horse buyers.
Media Partner
Ideal for equine brands interested in digital exposure within training content and sales horse marketing media reaching an audience across Canada and the United States.
Destination Partner
Ideal for hotels, restaurants, transportation providers, and related services interested in connecting with riders travelling to Blitzen Estate for training, mentorship programming, or horse trials.
Title Sponsor
Ideal for brands seeking primary on-site and digital visibility throughout Horseplay & Harmony programming and media.
You may wish to consider:
Community Partner
Ideal for local retailers and service providers looking to introduce their business to lesson riders, mentorship participants, and visiting clients.
Arena Partner
Ideal for businesses seeking consistent in-person brand visibility within an active training environment, including lesson riders, mentorship participants, and prospective horse buyers.
Media Partner
Ideal for equine brands interested in digital exposure within training content and sales horse marketing media reaching an audience across Canada and the United States.
Destination Partner
Ideal for hotels, restaurants, transportation providers, and related services interested in connecting with riders travelling to Blitzen Estate for training, mentorship programming, or horse trials.
Title Sponsor
Ideal for brands seeking primary on-site and digital visibility throughout Horseplay & Harmony programming and media.
Community Partner |
Accessible Entry Level
Ideal for: Local retailers, restaurants, service providers Annual: $300 Seasonal (6 mo): $200 Includes:
|
Arena Partner |
On-Site Visibility
Ideal for: Feed stores, tack shops, service providers, regional businesses including car, truck, trailer and farm equipments dealerships Annual: $900 Seasonal (6 mo): $550 Includes:
Provides repeated in-person brand visibility to lesson riders, mentorship participants, visiting clients, and prospective horse buyers working within the training environment. |
Media Partner |
Digital Exposure
Ideal for: National tack brands, apparel companies, supplement companies Annual: $1,500 Seasonal (6 mo): $900 Includes:
Offers digital visibility within training and sales media reaching an equestrian audience across Canada and the United States. |
Destination Partner |
Visiting Rider Exposure
Ideal for: Hotels, car rental agencies, restaurants, fuel providers Annual: $1,200 Seasonal (6 mo): $750 Includes:
Supports visibility among riders and horse owners travelling to Blitzen Estate who require accommodation, dining, transportation, and related services during their stay. |
Title Sponsor
Primary Partnership
Arena Signage Opportunities Are Limited.
Annual: $3,500
Includes:
Primary arena signage
Exterior signage opportunity at Blitzen Estate
Logo placement on:
Sales horse marketing videos
Educational media
Website top placement
Event signage
Printed materials displayed in barn
Annual featured social media post
Inclusion in clinic/event loot bags
Preferred partner listing for visiting riders
Arena Signage Opportunities Are Limited.
Annual: $3,500
Includes:
Primary arena signage
Exterior signage opportunity at Blitzen Estate
Logo placement on:
Sales horse marketing videos
Educational media
Website top placement
Event signage
Printed materials displayed in barn
Annual featured social media post
Inclusion in clinic/event loot bags
Preferred partner listing for visiting riders
Partnership Terms
Annual Partnerships |
Offer the greatest overall value and consistent year-round brand exposure.
|
Multi-Year Incentives |
2 Year Term - 5% Reduction Rate
3 Year Term - 10% Reduction Rate Multi-year partners receive price protection for the duration of their agreement. |
Seasonal Partnerships |
Available in 6-month terms for:
|
Additional Value Opportunities
Partner visibility may also include:
- Inclusion in mentorship program materials
- Logo placement in clinic welcome communications
- Partner listing in horse trial welcome packages
- On-site Partner Board display
- Referral to visiting riders requiring accommodation, dining, or services
Interested in Partnering With Us?
Please complete our Partnership Inquiry Form below to begin the conversation.